Research and practical guidance for better connections.
Research, product thinking, and practical guidance about online dating—written with care for reciprocity, safety, privacy, culture, and the people behind every profile.
Latest from Murudo
Long-form research and useful guidance for building a dating platform—and a dating life—around genuine opportunity rather than empty engagement.
Say Versus Do: Stated Intent and Revealed Choice in Online Dating
A study of 2,080,648 like and pass decisions. The relationship people say they want barely changes who they like, while age changes it three to five times over.
The best dating app in Zimbabwe
Murudo is the dating app made for Zimbabweans who want a real relationship, at home and in the diaspora. Here is what makes it different, and who it is for.
Zimbabweans dating in South Africa
South Africa's 2022 census counted just over a million Zimbabweans. How to meet one who wants what you want, in Joburg, Pretoria, Cape Town or Durban.
Zimbabweans dating in the UK
About 124,000 people born in Zimbabwe live in England and Wales. How to find one who is looking for what you are looking for.
Dating in Bulawayo
How people meet in the City of Kings, where to take a first date, from Centenary Park to Matobo, and how to keep it safe and simple.
Dating in Harare
How people meet in the capital, where to take a first date, from the National Gallery to Domboshava, and how to keep it safe and simple.
Totems and dating in Zimbabwe
Your mutupo or isibongo says which family you belong to. What that means when you fall for someone, and why "what is your totem?" is worth asking early.
How lobola works in Zimbabwe
Roora in Shona, amalobolo in isiNdebele. What it means, who is in the room, the payments in the usual order, and how to talk about it before your families do.
Why Dating Feels Like a Job Interview in 2026
The profile is the CV. The algorithm makes the shortlist. The chat is the screening call. When, exactly, did romance get an HR department?
Data Science in Reciprocal Dating Platforms
A socio-technical case study of how Murudo can improve relevant, reciprocal, and safe partner discovery while protecting fairness, privacy, and user autonomy.
Build a dating profile that feels warm, clear, and true to you
A practical Murudo guide to clearer photos, warmer prompts, and profile choices that make genuine conversation easier.